Case Study: Rossmann strengthens omnichannel engagement with Publitas digital catalogs

ROSSMANN boosts catalog engagement with Publitas and 77% read rates

ROSSMANN, one of Europe's largest drugstore chains, faced the challenge of connecting its website, mobile app, and in-store channels. Their printed flyers lacked personalization and data insights, and they needed a way to boost app engagement and unify campaigns across all touchpoints. To address this, they adopted Publitas' digital catalogs.

By implementing Publitas' solution with product hotspots and app integration, ROSSMANN created a seamless omnichannel experience. The results were significant, including nearly 400,000 catalog opens, 4.56 million page views, and an average engagement time of over two minutes, which successfully reinforced their app as the primary conversion channel.

ROSSMANN