Case Study: REWE creates a mobile-first Christmas catalog experience with Publitas

REWE builds a mobile-first Christmas catalog with Publitas in 2025

REWE, a major German grocery retailer, wanted to create a mobile-first digital Christmas catalog to inspire shoppers and position itself as a trusted holiday destination, moving beyond a traditional promotional flyer. They partnered with Publitas to develop this new seasonal format from scratch, aiming for an emotionally resonant experience that reflected modern browsing habits.

Using the Publitas platform, REWE built a dedicated, mobile-optimized Christmas Special Catalog that was integrated into their website and app. The solution provided a premium, inspirational experience with fast load times and engagement tracking. For Publitas's customer REWE, the project was a successful first edition that delivered valuable insights into user behavior and established a scalable, repeatable foundation for future digital seasonal campaigns.

REWE