Case Study: AlphaMega Hypermarkets reduces paper waste with Publitas

Reducing paper waste by integrating our leaflets in our eCommerce website

Alphamega Hypermarkets, a major Cypriot retailer, sought to eliminate paper waste by discontinuing their printed promotional leaflets. Their challenge was to find a new, effective way to digitally communicate offers to customers without sacrificing usability. They chose to implement the Publitas Enterprise solution to transition their approximately 150 annual publications online.

Using the Publitas platform, Alphamega successfully integrated their digital leaflets directly into their eCommerce website. The solution was highly user-friendly and allowed for easy editing and pre-scheduling of content. The results were significant: online leaflet viewership doubled after the eCommerce launch, and customers gained the ability to add items to their shopping basket directly from the digital publication. Publitas provided exceptional service and innovative tools, which were crucial to the success of this initiative and the accompanying website launch.

AlphaMega Hypermarkets

Danae Dermatis

Senior Digital Executive