Case Study: La Anónima reduces environmental impact and learns more about customers with Publitas

Reducing our environmental impact and learning more about our customers

La Anónima, a supermarket, sought a single digital solution to enhance their customer catalogs, moving beyond basic PDFs to improve the user experience and reduce their environmental impact. They partnered with Publitas, utilizing their Publitas Enterprise solution to publish all of their catalogs online.

By implementing Publitas, La Anónima successfully digitized 100% of their catalogs, gaining valuable customer insights from the platform's metrics. They discovered 80% of readers use mobile devices and spend an average of 3-4 minutes per catalog. This shift also significantly advanced their sustainability goals by eliminating printed catalogs. Publitas provided an excellent service that met their needs and delivered key data on customer behavior and campaign performance.

La Anonima

Adriana Barbera

Head of Publications and Programming, Marketing and Communications Management