Case Study: prAna boosts sustainable catalog engagement and attribution with Publitas

prAna launches online catalogs in 14 days with Publitas

prAna, a clothing and accessories retailer, sought a sustainable and seamless way to share its popular printed catalog adventures online and integrate the experience with its website. They chose Publitas to implement an online catalog solution that would work across desktop and mobile devices.

Using the Publitas platform, prAna created a branded online catalog accessible via a custom domain. The solution included product tagging via an imported feed and custom tracking to measure referrals. Publitas enabled prAna to share its content broadly in an eco-friendly manner, with analytics showing direct revenue attributed to customers who interacted with the digital catalog during their session.

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