Case Study: Paper Source boosts engagement and conversions with Publitas

Paper Source drives 23,000 page views with Publitas

Paper Source, a stationery and gift retailer, was seeking a budget-friendly and flexible platform to translate its heritage printed catalog into an engaging digital format. They partnered with Publitas and its Enterprise solution to meet this challenge, especially as they shifted to a digital-first mindset during the pandemic.

By implementing Publitas, Paper Source created interactive online catalogs enriched with videos, GIFs, and blogs, which provided a seamless shopping experience. The results were significant; one e-catalog received nearly 23,000 page views and exceeded the company's average site conversion and average order value metrics. Publitas provided an effective solution that allowed Paper Source to tell holistic stories and connect with customers digitally.

Paper Source