Case Study: Paper Source makes content more engaging with Publitas

Paper Source - Customer Case Study

Paper Source, a stationery and gift retailer, needed a budget-friendly and flexible platform to translate its heritage printed catalog into an engaging digital format. They sought a solution that would allow for richer, multidimensional storytelling by incorporating multimedia content, a challenge they were especially focused on solving at the onset of the pandemic.

Publitas provided its Enterprise solution, enabling Paper Source to create interactive online catalogs with videos, GIFs, and links. This digital-first approach resulted in a seamless shopping experience for customers and delivered strong results, including a January e-catalog that received nearly 23,000 page views and beat the company's average site conversion and AOV metrics.

Paper Source

Karima Ridgley

Chief Marketing and Digital Commerce Officer