Case Study: OBI Poland boosts holiday engagement with Publitas

OBI Poland drives 8,000+ page views with Publitas advent calendar

OBI Poland, a leading DIY retailer, sought to inspire customers with creative holiday projects during the 2024 Christmas season. Their challenge was to create a sense of daily discovery and anticipation that would drive consistent engagement. To achieve this, they partnered with Publitas to develop an interactive advent calendar campaign.

Publitas implemented a digital advent calendar that revealed a new DIY project inspiration each day. The solution was mobile-friendly and actively promoted, successfully generating over 8,000 page views. Desktop users were highly engaged, spending nearly two minutes on average with the calendar. The campaign reinforced OBI's brand and provided a seamless experience, with Publitas offering hands-on support throughout. OBI Poland plans to expand on this successful interactive concept with Publitas in the future.

OBI Poland