Case Study: METRO boosts engagement with Publitas dynamic catalogs

METRO Germany launches dynamic beer catalog with Publitas in 2025

Metro Germany, a major wholesaler, faced challenges with its traditional static PDF catalogs, which required manual processes and lacked flexibility. They partnered with Publitas to pilot a dynamic catalog solution that could deliver personalized, store-specific pricing and automated content updates to better serve their B2B customers.

Publitas developed a custom dynamic catalog with login-based pricing logic and product feed integration. This solution led to an increase in user logins and product engagement, positively impacting sales. The implementation also provided operational benefits by reducing manual work and enabling faster content updates for Metro.

Metro