Case Study: MediaMarkt reaches shoppers earlier in the discovery phase with Publitas

MediaMarkt - Customer Case Study

Mediamarkt, a major electronics retailer, sought to better reach customers during the discovery phase of shopping as part of its multichannel strategy. Their paper catalogs were restricted to physical distribution, limiting their reach and interactivity. The company chose Publitas to implement a digital catalog solution to address this challenge.

By using Publitas, Mediamarkt created an iOS-compatible, clickable digital catalog that was easily enriched with product information. This solution allowed them to distribute publications through catalog portals, affiliates, social media, and newsletters. As a result, Publitas helped Mediamarkt generate more relevant traffic to its online store, with customers landing directly on product pages, thereby reaching more people early in their shopping journey.

MediaMarkt

Peter Scholtes

Manager Online Marketing and Sales