Case Study: Media Markt reaches shoppers earlier in the buying journey with Publitas

Media Markt reaches more shoppers early in the discovery phase with Publitas

Media Markt, a major European electronics retailer, sought to enhance its multichannel strategy and reach customers earlier in their shopping journey. Their challenge was making their weekly paper catalog more widely accessible and interactive. To address this, they partnered with vendor Publitas to implement its digital catalog publishing service.

Using Publitas' iOS-compatible platform with its drag-and-drop interface and product feed integration, Media Markt easily created clickable, enriched online catalogs. The solution from Publitas allowed the retailer to distribute catalogs via portals, affiliates, and social media. This strategy successfully generated more relevant traffic by reaching more people in the discovery phase and providing a seamless path directly to product pages in their online store.

Media Markt