Publitas
47 Case Studies
Case Study: La Anónima reduces its environmental impact and gains customer insights with Publitas Enterprise
A Publitas Case Study
La Anónima cuts print catalogues 100% with Publitas
La Anonima, a supermarket, sought to move beyond simply uploading PDF versions of their printed catalogs online. They needed a single digital publishing solution to enhance the customer experience and support their environmental goals by reducing printed materials. They chose to implement the Publitas Enterprise solution from vendor Publitas.
Using Publitas, La Anonima successfully transitioned 100% of their catalogs to an engaging digital format. The solution from Publitas provided valuable customer insights, revealing that 80% of catalog views are on mobile devices and readers spend an average of 3-4 minutes per session. This has allowed La Anonima to significantly reduce its environmental impact while learning more about customer behavior and measuring a growth in store visits generated by the online publications.
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