Case Study: Jumbo reaches new audiences with online catalogs using Publitas

Jumbo - Customer Case Study

Jumbo, a leading supermarket chain in the Netherlands, faced the challenge of reaching its entire customer base with its traditional paper catalogs and magazines. Due to distribution limitations and growing environmental concerns from customers, they needed a new, more effective method to inspire shoppers and promote their products and deals. They turned to the digital catalog platform provided by Publitas to address this.

By implementing Publitas, Jumbo gained a fast, flexible, and visually attractive solution to publish their catalogs online almost instantly. The Publitas platform enabled them to easily link their digital publications to their online store, allowing for direct purchasing. The results were highly positive, as Jumbo successfully reached a new, broader audience that was previously inaccessible with paper alone. Publitas provided the tools to seamlessly integrate the catalogs into their homepage, email newsletters, and social media, significantly enhancing customer engagement.

Jumbo

Ilse van Breugel

Online Marketeer