Case Study: Intertoys boosts store footfall with Publitas Reach

Intertoys boosts store footfall 31.3% with Publitas

Intertoys sought to boost footfall in its brick-and-mortar stores and reduce wasted ad spend as it shifted its marketing strategy from traditional offline media to digital. The challenge was to develop a targeted campaign that would accurately reach the right audience, specifically parents and grandparents, during the busy November holiday season. To address this, they partnered with Publitas and its Reach solution.

Publitas implemented a geo-targeted mobile marketing campaign that delivered compelling in-app ads to a pre-identified audience based on their offline behavior. This strategy resulted in an impressive 1.64% click-through rate, significantly exceeding the industry benchmark. Most importantly, Publitas measured a 31.3% footfall uplift, translating to over 9,000 additional store visits and an estimated ROI of around 995%, demonstrating the campaign's massive success and value.

Intertoys