Case Study: Grupo Dico boosts online sales and cuts print costs with Publitas

Increasing online sales while reducing printed flyers considerably

Grupo Dico, a national leader in Mexico's furniture and decor industry, faced the challenge of increasing its online sales and customer reach while simultaneously reducing the considerable costs and environmental impact associated with printing thousands of physical flyers. They sought a digital solution to modernize their catalog experience and provide a better tool for both their customers and in-store sales representatives.

By implementing the Publitas Enterprise solution, Grupo Dico digitized its catalogs, gaining access to dynamic content, shopping cart integration, and wishlist functionalities. This allowed for quick updates and created interactive, attractive publications. As a result, the company saw a significant increase in website traffic and online sales, while drastically reducing printing costs. Publitas enabled their sales team to close deals on items not in stock and provided data insights that aligned with their webshop performance, directly boosting their conversion rates.

Grupo Dico

Erika Zavala Anzo

Director of Omnichannel and E-business