Case Study: Delhaize Improves Online Leaflet Conversion with Publitas

Improving the conversion of our online flyer (leaflet)

Delhaize, a supermarket chain, sought to improve the conversion rate of its online promotional flyer, a key traffic driver for its website and app. The company had been using the Publitas Enterprise service for several years to publish its digital leaflets but was looking for new ways to optimize the experience for its online audience and meet specific customer KPIs.

Publitas implemented a solution featuring an experiment with a vertical scroll format and an eCommerce-exclusive product assortment. This collaborative project, which included technical support to refine the add-to-cart functionality, led to a direct improvement in hard conversions. The customer success team's can-do mentality was noted as a key factor, and Delhaize's online flyer remains one of its top ten most visited pages, successfully serving both online and offline customers.

Delhaize

Brian Waterschoot

E-shop Manager