Case Study: Grupo Comercial Control achieves lower catalog costs and better ROI with Publitas

Grupo Comercial Control cuts cost per open by 50% with Publitas

Grupo Comercial Control, a supermarket and department store operator in Mexico, faced the challenge of high costs associated with its digital catalog campaigns. Their previous solution generated reach but came at too high a price, prompting the need for a more efficient platform from Publitas to engage customers and maximize their marketing budget.

By implementing the Publitas platform, the company achieved a reduction in costs per open by more than 50% compared to their prior solution. The solution provided full e-commerce integration, reliable performance reports, and custom geolocation features. Publitas delivered lower costs, stronger engagement, and a measurable return on investment for Grupo Comercial Control.

Grupo Comercial Control