Case Study: Expresso Fashion turns inspiration into purchase with Publitas

Expresso Fashion - Customer Case Study

Expresso Fashion, a Dutch women's fashion brand, sought an online solution to replicate the inspirational experience of their paper magazine for their digital customers. They needed a tool that required no heavy development or content resources but could effectively help move online shoppers from inspiration to purchase. They turned to Publitas for its digital catalog service.

Publitas provided a solution that converted their print magazine into an interactive, shoppable online publication. The platform enabled Expresso Fashion to tag products with hotspots, allowing customers to view extra information, images, and videos and to purchase items directly. This implementation made the digital magazine a key inspiration channel. As a result, the segment of customers who regularly visit the magazine consistently outperforms the website average in conversion, demonstrating significant engagement and spending increases. Publitas also helped attract new customers through the use of the digital magazine in advertising.

Expresso Fashion

Carmen Smeets

Online Marketeer