Case Study: Expresso Fashion boosts conversion and inspires shoppers with Publitas

Expresso Fashion boosts conversion with Publitas digital magazine

Expresso Fashion, a Dutch women's fashion brand, wanted to translate the inspirational power of its paper magazine into an online format to better serve its customers. The challenge was to create this digital experience without the capacity or resources for expensive development and content creation. They turned to the vendor Publitas to implement its digital publication platform.

Using Publitas, Expresso Fashion easily converted its magazine into a shoppable online experience. The solution included tagging products with hotspots for direct purchasing and using the publication in advertising and newsletters. The results were significant, as the segment of customers who regularly visited the digital magazine consistently outperformed the website average in conversion rates. Publitas enabled Expresso Fashion to turn its magazine into a highly effective online sales and inspiration channel.

Expresso Fashion