Case Study: Capitol Lighting achieves 22% higher AOV with Publitas digital catalogs

Capitol Lighting boosts AOV 22% with Publitas

Capitol Lighting, a family-owned lighting retailer, sought to enhance user engagement and improve key site performance metrics like average order value and conversion rate. They needed a platform to present content in a more interactive and enriching format than their traditional website layout could provide. They partnered with Publitas to implement its digital catalog service.

Publitas provided a fully integrated digital catalog solution with dynamic product placement, allowing for flexible content presentation with videos, GIFs, and embedded links. This solution led to a significant 22% increase in average order value from catalog viewers compared to website-only traffic. Capitol Lighting also saw over 32,000 catalog opens and a click-through rate that improved from 0.81% to over 2% through data-driven optimizations, demonstrating the success of the Publitas platform.

Capitol Lighting