Case Study: BUTLERS creates a seamless omnichannel catalog experience with Publitas

BUTLERS boosts catalog engagement with Publitas: 4-minute sessions and 3% bounce rate

Butlers, a German home and living retailer, sought to connect its offline and online shopping worlds to create a seamless omnichannel experience for its customers. The company needed a mobile-optimized solution to replace its previous online publication tools and enhance its digital catalog's interactivity and eCommerce integration.

Publitas provided its Enterprise solution, which was highly mobile-optimized and featured automated SKU-tagging and deep eCommerce integration. The results were significant: the online catalog achieved an exceptionally low 3% bounce rate, with users viewing an average of 63 out of 106 pages per session and spending around four minutes engaged with the content. Publitas enabled Butlers to gather valuable customer data, prove the catalog's role in the conversion funnel, and justify future publications.

Butlers