Case Study: Science and Medicine Group grows sales and boosts retention with Content Catalyst from Publish Interactive

The life science market analysis firm harnessing Publish Interactive to grow sales

Science and Medicine Group, a research and advisory firm for the life science industry, needed to better understand its subscribers' behavior to drive sales and retention. To address this challenge, they implemented the Content Catalyst platform from vendor Publish Interactive to publish their market reports and gain deeper customer intelligence.

By using Content Catalyst, the sales team gained access to powerful usage analytics. This allowed them to identify content interests, demonstrate value to clients, and successfully cross-sell and up-sell, resulting in a subscriber retention rate of over 90% and the ability to justify pricing. Publish Interactive's solution provided Science and Medicine Group with a significant competitive advantage and helped transform customer engagements into further revenue.

Science and Medicine Group

Devin Holland

Director of Business Development