Case Study: Science and Medicine Group grows sales and boosts retention with Content Catalyst from Publish Interactive

Life science advisory firm launches new brand to publish in rich formats for multiple brands

A life science market analysis firm, the Science and Medicine Group, needed to leverage its high-value content to drive sales growth and better understand customer engagement. They partnered with vendor Publish Interactive and implemented its Content Catalyst platform to publish and deliver their market reports.

Using Content Catalyst’s customer intelligence and analytics features, the Science and Medicine Group's sales team gained deep insight into subscriber behavior. This allowed them to make data-driven sales conversations, justify pricing, and identify cross-selling opportunities. The solution helped achieve a subscriber retention rate of over 90% and enabled the firm to demonstrate that clients receive four to five times the value of their spend. Publish Interactive's platform was pivotal in reinforcing the firm's position as a leading industry resource.

Science and Medicine Group

Justin Dudash

Head of Marketing