Case Study: TGaS Advisors deepens customer relationships with Content Catalyst from Publish Interactive

How TGaS uses Publish Interactive to deepen customer relationships with a centralised platform

TGaS Advisors, a benchmarking and advisory service for the pharmaceutical sector, faced a challenge in managing and distributing its valuable research content. Previously, the company emailed PDF reports to clients, who then had to manage their own libraries, often leading to lost content and difficulty accessing insights. To solve this, TGaS partnered with vendor Content Catalyst to implement its content management and publishing system to create a centralized, searchable knowledge base for customers.

Using Content Catalyst to power its Insights Portal, TGaS provided clients with self-service, around-the-clock access to its entire back catalogue of content. The solution's powerful search functionality and tools like Saved Searches and Alerts allowed customers to quickly find answers to business challenges. This resulted in a 39% year-on-year increase in portal usage and deepened customer relationships by enhancing the value of TGaS's advisory services.

TGaS Advisors

Tarra Maeshima

Associate Director