Case Study: TGaS Advisors boosts content engagement with Publish Interactive's Content Catalyst

How TGaS transformed engagement across their life science industry reports

TGaS Advisors, a benchmarking and advisory firm for the life sciences industry, faced a challenge in distributing its research reports. They needed a way to provide their member network with the expected ungated access to content while also driving traffic to their central Insights Portal to increase engagement. Their previous method of emailing PDFs made tracking usage impossible and created a barrier to discovering their full content library. They partnered with vendor Content Catalyst to find a solution using its Instant Access technology.

The solution from Content Catalyst involved implementing Instant Access links, which allowed TGaS to email reports that bypassed the initial login requirement. This created a frictionless path directly into their Insights Portal. The results were significant, leading to improved content engagement, more members accessing the portal, and easier discovery of TGaS's full breadth of research. This enhanced the value for clients and successfully increased user engagement and sales opportunities for TGaS.

TGaS Advisors

Jill Campanella

Associate Product Manager of Executive Commercial Operations