Case Study: IR Media Group boosts engagement and simplifies renewals with Publish Interactive

How an investor relations magazine boosted engagement and simplified renewals

IR Media Group, a specialist information business serving investor relations professionals, faced a challenge with limited user engagement and an inability to analyze how its research content was used. Their previous method of distributing reports as PDFs provided no analytics, making it difficult to demonstrate value to subscribers and simplify the renewal process. They implemented the smart content management and publishing system from Content Catalyst to address this.

With the solution from Content Catalyst, IR Media Group transitioned to publishing interactive reports, which allowed them to track content usage and make their entire back catalogue available. This provided valuable analytics on subscriber behavior, enabling the team to target content more effectively and offer a more intuitive user experience. As a result, they significantly improved customer engagement, simplified the subscription renewal process, and gained a new USP for their sales team to win business.

IR Media Group

Stuart O’Hara

Head of Content Marketing