Case Study: CCS Insight delivers market intelligence in a more user-friendly interactive format with Content Catalyst

Delivering market intelligence content in an interactive format which is more user-friendly

CCS Insight, a market intelligence firm for the technology sector, faced the challenge of an outdated and limited content distribution system. Their legacy platform delivered research only as static PDFs, which offered no usage analytics and provided a poor, non-interactive experience for users, especially on mobile devices. They partnered with Publish Interactive and implemented the Content Catalyst platform to modernize their delivery and realize the full value of their research content.

The solution from Publish Interactive, Content Catalyst, provided an interactive, user-friendly platform with advanced search, content conversion tools, and mobile optimization. This allowed CCS Insight to track how subscribers used their content, identify what they were looking for, and speed up their publishing process. The implementation has re-energized their research approach, improved the customer experience, and provided a foundation for future growth with new content formats.

CCS Insight

Robert Caunt

Director of Publishing