Case Study: WordSolver boosts page RPM by 396% with Publift

WordSolver Page RPM Grew by 396%

WordSolver, a platform offering online word puzzles and games founded by Matt Parkins, was experiencing a slow decline in ad revenue. Relying solely on AdSense was no longer sustainable, and the founder was frustrated with the amount of work required for unsatisfactory results. The challenge was to achieve revenue growth while using time more efficiently and without negatively impacting the user experience.

Publift implemented a new ad layout designed to work with the site's design, maximizing key metrics like viewability. Utilizing a global network of demand partners, Publift's personalized ad operations drove significant growth. As a result, WordSolver doubled its revenue with a 216% uplift and achieved a 396% increase in page RPM. This growth occurred even as site traffic decreased by 25%, and Publift provided valuable transparency and industry insights.

WordSolver

Matt Parkins

Founder