Case Study: WillyWeather achieves 121% YoY revenue growth with Publift

WillyWeather Achieved 121% YoY Revenue Increase

WillyWeather, a global provider of local weather services, sought to outsource its advertising operations to free up internal resources spent on optimizing ad tech and layouts. The challenge was the significant number of hours wasted trying to increase eCPM, which diverted focus from creating content and growing the business. This led them to partner with vendor Publift.

Publift implemented its Fuse platform, focusing on introducing larger ad formats in more viewable positions and utilizing header bidding. Through continual A/B testing and optimizing ad refresh rates, Publift significantly enhanced revenue. This solution drove a 121% year-over-year increase in ad revenue for WillyWeather, alongside a 6.5% growth in page views.

WillyWeather

Will Bruce

Founder