Case Study: Trading Card Database achieves 182% net revenue growth with Publift

Trading Card Database Grew 182% in Net Revenue

Trading Card Database, a crowdsourced archive for trading card collectors, was struggling with ad quality and revenue using Google AdSense. They partnered with Publift to address these challenges and maximize their site's ad earning potential.

Publift implemented a range of optimizations including new ad sizes, sticky units customized for user experience, and ad refresh to take advantage of long user session times. These efforts by Publift resulted in a massive 247% uplift in page RPM and a 182% increase in net revenue for the customer.

Trading Card Database