Case Study: Track China Post achieves 91% net revenue growth with Publift

Track China Post Net Revenue Skyrocketed by 91%

Track China Post, a free online shipment tracking tool, faced a significant challenge when a software bug caused a Google policy violation, leading to AdSense account restrictions and unsatisfactory revenue from other publisher services. In 2020, founder John Yu partnered with Publift, a Google Certified Publishing Partner, to resolve these issues and implement their Fuse service.

Publift worked closely with Google to get the website reapproved and conducted a thorough analysis to build an optimal ad layout. The solution resulted in Track China Post more than doubling its ad revenue, achieving a 91% net revenue increase and a 55% uplift in ad revenue. Publift also successfully assisted in having Google's restrictions removed, providing excellent customer support throughout the process.

Track China Post

John Yu

Founder