Case Study: Thingiverse achieves 41% ad revenue growth with Publift

Thingiverse Increased Ad Revenue by 41% after switching to Publift

Thingiverse, a vibrant design community and the world's largest 3D printing platform, was facing stagnant ad revenue growth and a lack of proactive support from its previous monetization partner. They needed a solution that could provide innovation and dedicated support to increase revenue without compromising the user experience of their 13.5 million monthly visitors.

Publift implemented a data-driven approach, including A/B testing of new ad units like a desktop sticky footer and non-visual yield experiments. This strategy, combined with their service as a Google Certified Publishing Partner, directly addressed Thingiverse's challenges. As a result, Publift helped Thingiverse achieve a 41% year-over-year increase in ad revenue, with an additional 14.8% uplift from the sticky footer and an 8.5% uplift from yield experiments.

Thingiverse

Ece Cengizoğlu

Marketing Specialist