Case Study: Sox Prospects achieves a 216% increase in page RPM with Publift

Sox Prospects Saw 216% Increase in Page RPM

Sox Prospects, a popular website covering the Boston Red Sox minor league system, faced the challenge of increasing its advertising revenue. The site's founder, who managed it alongside a full-time job, lacked the time to focus on ad optimization. Publift was brought in to implement a strategy that would boost revenue without harming the user experience.

Publift implemented customized ad formats including sticky units, in-content ads, and a sticky footer, all tailored to the site's design. These optimizations, combined with ad refreshments for long-viewed pages, delivered significant results. Sox Prospects saw a 216% increase in page RPM and a 106% net revenue uplift after just two months of working with Publift.

Sox Prospects

Mike Andrews

Founder