Case Study: ShopGoodwill achieves 23% Q4 ad revenue growth with Publift

ShopGoodwill’s 23% Q4 Ad Revenue Lift

ShopGoodwill, an e-commerce auction site for nonprofit Goodwill, sought a new revenue stream from advertising but had a poor past experience with Google AdSense. Its previous setup was not aligned with their goals, provided no technical support, and negatively impacted user experience and brand trust. The company partnered with digital advertising vendor Publift to find a better solution.

Publift implemented its Fuse tag solution, which allowed for fewer, less intrusive ads that were seamlessly integrated to protect the user experience and brand safety. This approach included careful ad placement, blocking competitor ads, and avoiding sensitive categories. Publift's optimizations and Yield Experiments led to a 23% increase in ad revenue in Q4 2024, a 30% surge from new in-content units, and an additional 10% in incremental revenue. Publift also helped steadily increase the site's viewability.

ShopGoodwill

George Burt

Chief Operations Officer