Case Study: ScrumPoker-Online boosts revenue and page RPM with Publift

ScrumPoker-online.org Grew 195% in Revenue

ScrumPoker-Online, a tool for agile development teams, was facing challenges with Google AdSense. The platform's ad tags were cumbersome and resulted in misaligned, unresponsive ads that ruined the site's design and negatively impacted user experience. Seeking better support and performance, they turned to Publift, a Google Certified Publishing Partner, to explore programmatic advertising.

Publift implemented a comprehensive strategy that included optimized horizontal and vertical banner ads, a customized sticky footer, and ad refresh technology. This solution resolved the technical and design issues while maximizing revenue. As a result, ScrumPoker-Online saw a 195% revenue uplift within the first week, which grew to 245% after one month, with page RPM increasing by 615%.

ScrumPoker-Online

Kai Petersen

Founder