Case Study: SaveMyExams boosts daily revenue by 108% with Publift

SaveMyExams.co.uk Saw 108% Uplift in Daily Revenue

SaveMyExams, a UK-based educational website, was looking to monetize non-subscribed users through digital advertising. Their previous efforts were unsuccessful due to poor communication and low-performing optimizations from their partner. They engaged Publift for its expertise, particularly in header bidding, to address this challenge.

Publift approached the project by analyzing the website holistically, focusing on user experience and traffic patterns. They implemented solutions including ad refresh, layout optimization, and careful ad network selection to ensure brand safety for a younger audience. As a result, Publift delivered a 108% uplift in SaveMyExams' daily revenue and an 86% increase in page RPM within the first month.

SaveMyExams

David Gordon

Head of Growth