Case Study: Trader Interactive achieves 88% Page RPM growth with Publift

Ramping Up Viewability & RPMs with Trader Interactive

Trader Interactive, an online marketplace for various vehicle and equipment industries, partnered with ad revenue optimization vendor Publift. Their challenge was to swiftly test and implement new ad optimizations to boost performance, build internal stakeholder confidence for large-scale changes, and empower their ad ops team to modify display inventory without constant developer support.

Publift implemented its Fuse platform, using its ad injection and A/B testing capabilities to strategically place new ad units and employ lazy loading. This solution dramatically increased viewability by 62% and delivered an 88% uplift in programmatic page RPM. Publift's work also contributed to a 66% year-over-year increase in Trader Interactive's average daily revenue.

Trader Interactive

Paul Cook

Senior Director Media Operations