Case Study: PAYE.net.nz Achieves 803% pRPM Growth with Publift

How PAYE.net.nz Increased 803% in pRPM

PAYE.net.nz, a New Zealand-based financial planning website, faced a significant revenue gap after one of its direct advertisers pulled out. Founder Ben Colgate reached out to Publift seeking a solution to fill this hole while maintaining the site's focus on user experience, which at the time relied on a combination of direct text ads and Google AdSense.

Publift implemented a new display ad strategy focused on user experience, featuring a mobile ad layout for their high mobile traffic, sticky footers, outstream video, and larger units. Using A/B testing to validate performance, Publift's optimizations led to a massive increase in revenue. The results included an 803% growth in pRPM, an 856% uplift in daily revenue from display ads, and display ads now accounting for 90% of the site's total revenue.

PAYE.net.nz

Ben Colgate

Founder