Publift
22 Case Studies
Case Study: Paycalculator achieves 335% monthly ad revenue growth with Publift
A Publift Case Study
How Paycalculator Achieved 335% Monthly Ad Revenue Increase
Paycalculator, an Australian online tool for calculating wages and tax obligations, was concerned that its website was not fully optimized for ad revenue and was hesitant to partner with an ad tech provider. Following a site redesign that led to a performance drop, founder Rob Shearing sought a partner that would prioritize his site's best interests. He partnered with Publift and its Fuse all-in-one programmatic advertising solution.
Publift conducted an in-depth analysis and ongoing A/B testing to fully optimize ad placements, which improved the site's user experience and CLS score. This strategy delivered a 335% monthly increase in ad revenue for Paycalculator. This enormous growth enabled its founder to leave his full-time job and focus on the business, setting it on a strong trajectory for future growth.
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Paycalculator
Rob Shearing
Founder