Case Study: OzBargain achieves 68% true CPM growth with Publift

How OzBargain Grew 68% in True CPM

OzBargain, a major Australian deals website, faced the challenge of managing and optimizing its ad inventory while its small team focused on growing the site and its community. Founder Scott Yang sought an external partner to handle the complexities of display advertising, leading them to work with Publift and implement their Fuse platform.

Publift conducted a full site analysis and implemented solutions including header bidding, Google’s ad exchange, and ad refresh to maximize competition for impressions. This strategy resulted in a 40% growth in annual revenue and a 68% increase in true CPM for OzBargain, allowing the team to focus on their core business while Publift optimized ad performance.

OzBargain

Scott Yang

Founder