Case Study: Envato achieves a 62% increase in viewability with Publift

How Envato Saw a 62% Increase in Viewability

Envato Tuts+, an educational hub from Envato, lacked in-house expertise to run ads effectively on its 30,000+ free tutorial pages. They partnered with vendor Publift to cautiously explore digital advertising as a new revenue stream without negatively impacting their existing subscription model or user experience.

Publift implemented a solution focused on site speed and user experience, utilizing Fuse tags, header bidding, and lazy loading. This approach optimized ad layouts and increased demand. As a result, Envato achieved an 18% increase in net revenue and a 62% increase in ad viewability.

Envato

Matthew Cox

Manager