Case Study: Boss Hunting achieves 1016% RPM growth with Publift

How Boss Hunting Hit 1016% Increase in RPM Sept YoY

Boss Hunting, an Australian men's lifestyle publisher, was using Google AdSense for programmatic advertising but was seeking to better monetize its inventory without harming its direct sales or user experience. They engaged Publift to implement a more sophisticated ad operations strategy that would provide higher yields as their site traffic grew.

Publift implemented rich media ad formats like interscrollers and sticky units, integrated premium mobile SSPs like Kargo, and managed the site's direct deals to save the client time. This approach resulted in a 1016% year-over-year increase in RPM, a 285% uplift in eCPM, and a significant improvement in viewability from 60% to 79%. Publift's solution drove exponential revenue growth for Boss Hunting.

Boss Hunting

Jack Slade

Managing Director