Case Study: 5-letter-words.com boosts page RPM with Publift

How 5-letter-words.com Saw 40% Increase in Page RPM

The customer, 5 Letter Words, an online word finder tool, faced significant challenges with its previous ad partner, including declining revenue and poor site performance exemplified by slow page load times and mobile browser crashes. Seeking a more effective solution, founder Robby Handel reached out to the vendor, Publift, to improve the site's ad experience and revenue.

Publift conducted a thorough analysis and implemented a streamlined strategy that drastically reduced the number of ad units on the site from 18 to 9. Publift proposed layout changes, introduced an interscroller unit for mobile traffic, and optimized ad delivery to improve user experience and Core Web Vitals. As a result, 5 Letter Words saw a 40% increase in weekly page RPM, a 35% uplift in weekly revenue, and a 49% increase in revenue within the first month of working with Publift.

5 Letter Words

Robby Handel

Founder