Case Study: Freecycle achieves a 96% revenue uplift with Publift

Freecycle.org (NFP) Achieving a 96% Revenue Uplift in Just 2 Months

Freecycle.org, a global non-profit organization focused on gift-sharing and sustainability, was facing significant challenges with its previous advertising provider. These issues included technical failures that halted ad serving at a cost of $200 per day, low overall revenue, and untimely payments. They needed a robust and managed advertising solution from a partner like Publift to stabilize and maximize their crucial ad income without straining their limited staff.

Publift implemented a comprehensive programmatic advertising strategy, which included technical optimizations like ad refresh and price floor algorithms, along with an easier implementation process. This solution delivered immediate results for Freecycle.org, generating an 85% revenue uplift after just one month and a 96% uplift after two months. The significant revenue increase provided by Publift is vital for funding the non-profit's mission and global operations.

Freecycle

Deron Beal

Founder