Case Study: Dnevnik achieves 154% Page RPM growth with Publift

Dnevnik.ba Grew 154% in Page RPM

Dnevnik, a Croatian general news and media portal, was struggling with low ad fill rates and falling CPMs from their previous monetization partners, which penalized their site growth. They partnered with Publift to find a solution that could better handle their volume and improve their ad revenue.

Publift implemented a tailored strategy focused on increasing demand through multiple network partners and introducing high-performing interactive ad formats. As a result, Dnevnik achieved a 154% total uplift in page RPM and an average month-over-month pRPM increase of 38%, with minimal effort required from their own team.

Dnevnik

Jurica Gudelj

Director and Chief Editor