Case Study: Digital Photography School achieves 152% Page RPM growth with Publift

Digital Photography School YoY pRPM Increased by 152%

Digital Photography School, a website offering free photography tutorials, was experiencing decreasing reliability and revenue with AdSense. After a negative experience with another header bidding partner that caused a loss in revenue and a lack of trust, they sought a new monetization solution. They turned to Publift and its Fuse ad technology product to address these challenges.

Publift implemented its Fuse tags and conducted a detailed analysis to optimize ad units, focusing on high-value traffic markets and user experience. They introduced specialized networks, sticky ads, ad refresh, and a mobile sticky footer. As a result, Publift dramatically increased Digital Photography School's performance, achieving a 152% page RPM increase, a 59% CPM uplift, and boosting ad viewability from 49% to 62%.

Digital Photography School

Laney Galligan

General Manager