Case Study: Chordzaa boosts page RPM by 1587% with Publift

Chordzaa.com's page RPM boosted by 1587%

Chordzaa, a Thailand-based music hub for song chords and lyrics, partnered with vendor Publift to explore new monetization opportunities. The challenge was to increase revenue without drastically altering the site's existing ad setup or compromising its user experience, focusing only on specific ad units.

Publift retained the existing ad units and implemented solutions including an in-view dynamically capping refresh, added vertical ads for larger screens, and introduced new scrolling sticky footer and interscroller units. As a result, Publift helped Chordzaa achieve a 1587% increase in page RPM and a 1550% uplift in net revenue within the first month.

Chordzaa