Case Study: Bustimes achieves 313% higher average monthly revenue with Publift

Bustimes.org Increased in Average Monthly Revenue by 313%

Bustimes.org, a UK-based site that displays bus services and live vehicle locations, was monetizing with AdSense but had an opportunity to improve its existing ad setup and boost revenue. Publift approached the founder with a proposal to implement new, customized ad formats that would blend with the site without impacting the user experience.

Publift implemented a solution involving dynamic ad injection, a customizable sticky footer, and constant performance optimization through multivariate testing. This approach, which included high-value programmatic guaranteed deals and smart ad placements, resulted in a 313% increase in average monthly revenue, a 62% increase in monthly pRPM, and a 309% increase in average daily revenue for Bustimes.org.

Bustimes

Joshua Goodwin

Founder