Case Study: Ziotag achieves over $500K in funding and 600% backlink growth with Publicize

Ziotag boosts backlinks by 600% with Publicize

Ziotag, an AI-powered video software company, needed to build credibility and open a dialogue with enterprise clients and potential investors while operating on a modest PR budget. Their challenge was to establish themselves as a thought leader in the edtech and video tech spaces to become an attractive opportunity for VCs. They engaged the PR firm Publicize to achieve this.

Publicize implemented a targeted earned media strategy, identifying key publications and using specialized writers to create content that showcased Ziotag's expertise. This solution secured Ziotag features in over 20 publications at a rate of one top-tier article every two and a half weeks. The results were a 600% increase in their backlink profile and successfully securing over half a million dollars in funding, allowing them to expand into new markets.

Ziotag