Publicize
18 Case Studies
A Publicize Case Study
Swogo, a cross-selling automator, partnered with the PR firm Publicize to increase its brand awareness and industry credibility. The challenge was to attract a higher caliber of clientele by establishing Swogo as a thought leader and securing media coverage in targeted tech publications.
Publicize mapped out key publications and leveraged its media connections to pitch thought leadership content. This strategy secured Swogo features in both specialized and mainstream tech outlets. As a result, Swogo achieved a media placement every five and a half weeks and increased its website traffic by 600%, funneling warmer and larger prospects to its sales team.